Blog
The definitive sales blog
Ideas, insights and tools to sharpen your approach to selling. No posturing, no magic formulas.
Note: our articles are published in Spanish. Titles below are shown in their original language.
Methodology
Zverev didn't hear that he'd won. That's how most of us listen.
Eighteen thousand people knew the match was over. He didn't. Internal, centred and global listening: the three levels that decide what you take away from a conversation.
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Persuasion & influence
Tu cliente no quiere tu producto. Quiere darse permiso para comprarlo.
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Influence & persuasion
Cabo Verde no ganó ningún partido. Y está en dieciseisavos del Mundial.
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Persuasion & influence
¿Convencer con argumentos? Tarde
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Communication & selling
Cuando toca contar lo que no querías contar
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Innovation
The AI revolution in sales: the future is now
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Pharma sector
Pharmaceutical sector tenders: influence and persuasion as keys to success
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Sales technique
When client objections challenge salespeople
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AI & sales
The challenges of being a salesperson and how a sales co-pilot can change the game
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